When Helix PR launched, every detail reflected the agency's vision.

From the location and photography to the styling, the imagery introduced a team built on confidence, authenticity and modern professionalism. Completing each look was a carefully curated selection of jewellery from James Thredgold Jeweller.

Founded by Jess Head alongside respected media professionals Kate Collins and Amelia Mulcahy, Helix PR brings together decades of experience across journalism, communications and strategic public relations. Their launch campaign celebrated not only a new business, but three accomplished women shaping conversations across South Australia and beyond.

Jewellery That Completes the Story

Jewellery has always been about more than finishing an outfit.

It becomes part of how we present ourselves—whether stepping into a boardroom, speaking at an event or building a new business. Timeless, understated pieces offer confidence without distraction, allowing personal style to feel effortless.

For the Helix PR launch, each woman selected jewellery that reflected her own personality while creating a cohesive, elevated aesthetic across the campaign.

A Modern Australian Luxury Wardrobe

The jewellery featured throughout the campaign demonstrates how fine jewellery isn't reserved for special occasions.

Diamond pendants, pearl earrings, gold bangles, statement rings and everyday diamond pieces transition effortlessly between work, events and celebrations. These are the pieces that become part of your signature style—worn often, loved daily and treasured for years to come.

It's a philosophy we share with many of our clients, who seek jewellery that feels equally at home in the office as it does at life's biggest milestones.

Celebrating South Australian Success

There is something particularly rewarding about collaborating with businesses making an impact close to home.

Helix PR has quickly established itself as one of South Australia's leading communications agencies, helping local brands tell meaningful stories on national and global stages. We were delighted to contribute to the visual identity of their launch by providing jewellery that complemented each woman's individual style.

Discover the Collection

Whether you're searching for elegant everyday jewellery, timeless diamond pieces or something entirely bespoke, our collections are designed to become part of your own story.

Visit our Norwood boutique to explore the pieces featured in the Helix PR campaign or speak with our team about finding jewellery that reflects your personal style.

Explore our collections or book an appointment to discover timeless jewellery designed to be worn every day.